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WK 13: Modernism Today




Texts each link back to course materials found on bb.cazenovia.edu

Capitalism + Bauhaus = IKEA

Baudrillard's Vision of the Postmodern Society and the Hope for Human Action
RE: "Baudrillard, influenced by the Frankfurt School critical theorists, emphasizes how everything good has been turned into goods. Health and well-being translates to a membership in a gym and drinking bottled fruit juices. Avant-garde art is reduced to a few songs sung by gyrating Madonna wannabes. ..
For Baudrillard, the late  is not just about production. It is about the consumption, not merely of goods, but of signs. While Marx, and the Neo-Marxists insist that the value of products depend on their exchange-value, Baudrillard focuses on a different perspective. For him, commodities are consumed for their sign-value. Each particular commodity has a meaning attached to it. Poster writes: “The object has its effect when it is consumed by transferring its ‘meaning’ to the individual consumer.”4 Starbucks coffee seizes to be a mere coffee. A consumer who drinks Starbucks coffee gains prestige in the same way that a person who drives a red sports car becomes cool....
The desires of man have to materialize as products. They have to be commodified. For example, partly because everything has become accessible to everyone, and partly because of mass production, today’s generation is in frantic search of identity."

Zygmunt Bauman and the Question of the Intellectual in Postmodernity PDF

Huffington Post: 8 things IKEA hopes you don't find out



How IKEA helped shape the Mid-Century Modern Revival

Is IKEA the New Symbol of Inequality?

Why is Mid-Century Modern Furniture so Expensive?

Mid-Century Modern in the XXI century
"Who is gaining weight a certain revival of modernism and functionalism of the twentieth century, but with the influence of nano- and led-technology...This kind of urbanization competent nature. Where the landscape, the house, and the interior feel their natural affinity and are not opposed to each other. In such houses, the main stylistic feature becomes the outer form and clever fillings. They all play an important part in robotic systems. “

Problems with Consumerism

Democracy for Sale

New Nordic and Scandinavian Retro: reassessment of values and aesthetics in contemporary Nordic design

Scientific American: Shop Till We Drop: Does Consumption Culture Contribute to Environmental Degradation?


The Butterfly Chair, made in China and sold in TARGET.








Baudrillard writes:

Just as the wolf-child became a wolf by living among wolves, so we too are slowly becoming functional. We live by object time: by this I mean that we live at the pace of objects, live to the rhythm of their ceaseless succession. Today, it is we who watch them as they are born, grow to maturity and die, whereas in all previous civilizations it was timeless objects, instruments or monuments which outlived the generations of human beings.  
Disneyland is there to conceal the fact that it is the ‘real’ country, all of ‘real’ America, which is Disneyland… Disneyland is presented as imaginary in order to make us believe that the rest is real, when in fact all of Los Angeles and the America surrounding it are no longer real.


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Course Calendar re-post #1

WK 5 MID CENTURY MODERN *  MON, FEB 25 “Sex and the Suffrage Movement: What Does Sex Have to Do with the Suffrage Movement?” Washburn Lecture by Dr. Susan Goodier, MacDonald Lecture Hall, 2:45 PM TU FEB 26 Overview: What is Mid Century Modernism?  Have your collaborative groups finalized TH FEB 28 - Good Design Museum Exhibitions 1940-1950s - Metropolitan Museum of Art > "Organic Design Competition" - Advertising and marketing, educating the public - Modern interior design moves out of residential and into the corporate world *MAR 01 Trip Installment #3/4 WK 6 Mid Century Modernism in America Good Design TU MAR 05    Charles & Ray Eames, Nelson,                               Henry Miller & Knoll                        Film:  The Architect and the Painter  1:24 TH MAR 07 SQHAP visit  The House that Dorothy Built                      sqhap.org  Meet at Park Parking lot for the van                      (Story of Design p. 348 -361)

WK 10: Modernism's Failures

The modernist designers had a utopian vision, and their products have transformed both our homes and our cities. But while the style remains popular to this day, it is important to consider the many ways in which the modernist project was less successful than intended (some would say that's putting it mildly). We will investigate some of the principle failures of modernism this week, focusing in particular on the modernist attempt to transform our cities and social realities.  Written Assignment For this week, focus on the readings/links posted in the content area and on Professor Pepper's blog, as well as your own research into the topic of 'failures of modernism'. You may also include materials from Week VII when we covered the European mid-century designers. RE: https://bb.cazenovia.edu/webapps/blackboard/content/listContentEditable.jsp?content_id=_114553_1&course_id=_6455_1&mode=reset Texts   each link back to course materials found on bb.cazenovia