Texts each link back to course materials found on bb.cazenovia.edu Capitalism + Bauhaus = IKEA Baudrillard's Vision of the Postmodern Society and the Hope for Human Action RE: "Baudrillard, influenced by the Frankfurt School critical theorists, emphasizes how everything good has been turned into goods. Health and well-being translates to a membership in a gym and drinking bottled fruit juices. Avant-garde art is reduced to a few songs sung by gyrating Madonna wannabes. .. For Baudrillard, the late capitalism is not just about production. It is about the consumption, not merely of goods, but of signs. While Marx, and the Neo-Marxists insist that the value of products depend on their exchange-value, Baudrillard focuses on a different perspective. For him, commodities are consumed for their sign-value. Each particular commodity has a meaning attached to it. Poster writes: “The object has its effect when it is consumed by transferring its ‘meaning’ to the indi